Changing the language

The 2006 Winter Olympics brings a new little quirk we'll have to deal with for years to come. NBC decided to call Turin by its Italian name Torino. In the years to come will the next company to have the Olympics broadcast refer back to the games by their English name or their Italian? At the end of the day it is far from anything that makes much difference, but is a sign of the arrogance of the mainstream media when one communications company takes it on itself to change the language.


1 Comment

Mountain out of Molehill

Future considerations aside, I think it's a non-issue. The 2006 Olympic Logo and on-site display of the name all have it as "Torino", not "Turin". While I'm not going to make excuses for NBC, I can envision a decision to stick with Torino since that word is going to be more prevalent throughout their coverage.