With a fantastic finish to the 2007 Tour de France behind us all eyes turn to what is next. My pick for the top team in the 2008 Tour de France is the Google pro cycling team. With the outstanding Discovery Channel Team looking for a new sponsor it would be an outstanding time for either Google or Apple to jump into the fray. The challenges facing Apple, though, would include riders typing on their iPhones instead of listening to the team car and figuring out how to reinvent the bicycle in a more aesthetic way that still complies with the rules of the sport. Google on the other hand would make a great sponsor.
by Joshua Brauer on July 29, 2007