Unless one has been living under a rock the coming of iPhone 2.0 software and the iPhone 3G are well known. Apple has a free Apple Remote application that allows an iPhone user to control their AppleTV or iTunes using the WiFi connection from the phone. This is all well and good. The application is great. Uncharacteristically for Apple there is a big gaping hole in the application. It is not a security hole but is a major piece of the application that is missing.
The application provides for the ability to search one's library which is nice. However it has no means to use the phone to make purchases for the AppleTV. This matters so much because entering text to search the store via the standard Apple Remote is a painfully slow experience of choosing a single letter at a time on screen. How cool it would have been if the remote application made finding and purchasing things on the AppleTV possible.
However lest anybody think the iPhone isn't bringing new folks to Apple there was the guy in line this morning extolling how he not only uses Exchange but does so willingly and runs his own Exchange server who was there to buy an iPhone. Worse yet he was bragging about convincing small businesses that Exchange is a good investment for them. Sigh. Now back to saving the world one server at a time...