Communications

Mar
30
2011

Failure of crisis communication at the Bronx Zoo

You may have heard there's a snake on the loose at the Bronx Zoo. It garnered brief mention on the evening news last night as it does when a cobra goes missing at a popular zoo.

Unfortunately the Zoo's stoic response to the situation misses a great opportunity to engage with the public and further its mission. This is the end of the last update from the Zoo:

When we discovered the snake was missing on Friday, we immediately secured the building and conducted a search of all accessible areas. Sweeping searches continue on a daily basis. In addition, we implemented a system for tracking any movement by the snake that would help aid in its capture. The difficulty is that the 20-inch, pencil-thin snake, which is months old and weighs less than 3 ounces, has sought out a secure hiding spot within the Reptile House. The holding areas of the Reptile House are extremely complex environments with pumps, motors and other mechanical systems. In this complex environment, she will likely remain in hiding and not move until she feels completely secure. As her comfort level rises, she will begin to move around the building to seek food and water.

As this may take days or even weeks, daily updates should not be expected. As the situation changes we will share any information with you. But now, we need to focus our attention and energy on recovery strategies.
Jim Breheny
SVP for WCS and Bronx Zoo Director
Updated: 3/28/2011

Sep
16
2009

How many cliches can you fit in 140 characters?

National Public Radio's Talk of the Nation revisited civil discourse today. Of course front and center in that discussion is Representative Joe Wilson. This isn't about him, however.

A caller spoke for what seemed an eternity and managed to string together an impressive collection of cliches. So loosely connected were the ideas that it seemed (and maybe it was) an advertisement for Bing. Thoughts mingled as they do and I came to ponder two things. One is the challenge of how many cliches can one fit into 140 characters?

Dec
30
2006

Best and worst of 2006

The 10 best and 10 worst communicators of 2006 is worthy of reading if one is the least bit interested in communications. In this post Bret Decker outlines not only the best and worst communicators of the year but offers a thought or two about what makes them great.

One of my favorite lines is the coining of the name The Mice Pack. "Lindsay Lohan, Paris Hilton, Britney Spears and Nicole Richie are beautiful young women who don’t have a voice, even though some of them can sing. And when they speak – only the paparazzi listen," Decker's post says.

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