Daring Fireball writes about the reasons people who, in spite of dissatisfaction with Windows, won't switch to Macintosh. The article debunks some omnipresent myths such as the idea that Macintosh is more "locked in" to Apple than the Wintel platform is to Microsoft. A footnote suggests the iPod effect may have to do with "young people who haven't yet matured to the age where they're overly fearful of veering from the familiar. "
Possibly. But I'm not buying wholesale. I think there is another big difference between the lack of maturity to place where the familiar is uncomfortable. Rather it seems that teens today have a greater comfort level with various types of technology. Much more than those of us passing the three-decade mark, those of the next generations encounter a lot more technology a lot sooner in life. Along with a greater familiarity comes a much greater comfort in figuring out how different technology works.
A second important shift that accompanies growing up with technology. In older present generations, computers and technology are something new to learn. So much time has been put into trying to learn a few months behind those who created the technology that we've managed to loose site of the fact that our kids and their kids will come to know computers more as we consider mechanical pencils and ball-point pens.