Changing the language
The 2006 Winter Olympics brings a new little quirk we'll have to deal with for years to come. NBC decided to call Turin by its Italian name Torino. In the years to come will the next company to have the Olympics broadcast refer back to the games by their English name or their Italian? At the end of the day it is far from anything that makes much difference, but is a sign of the arrogance of the mainstream media when one communications company takes it on itself to change the language.