Spin and the inauguration

A matter of timing makes yesterday's story about objectvity or the end of it very interesting. Today's inauguration coverage is rife with selected quotes from the President's upcoming speech. In years of old there would be a speech and ceremony and then coverage of it later. As time passed those being covered in the media discovered that by giving advance copies of speeches to the media they could make sure the message was out correctly. Now, even before the speech is delivered, and without knowing for certain it will ever be delivered, the morning news is filled with quotes. It is a great deal for the White House which gets an additional news cycle out of the deal, and a losing proposition for the people who get another day of inconsequential news coverage.

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