Getting the most bang for the buck

Once again this year GoDaddy will be a Super Bowl advertiser. After last year's controversial ad GoDaddy has figured out how to get the most from their advertising buck. Several attempts along the way failed with the network but they finally got one approved. Even more brilliant is their posting of all the "denied" ads with a survey asking whether those that choose to go to the site, and choose to watch the ads find them offensive. It is easy to guess that the folks who would complain about them will stay away from the website while GoDaddy will get many of the folks who like their commercials to spend time on their site watching more than the one they paid to air during the Super Bowl.