What happens in the blink of an eye? I've just started listening to Maclom Gladwell's book Blink and it is fantastic thus far. In the introduction he presents a study that suggests in setting of making choices the human body begins to exhibit stress reactions after just 10 choices. That's 40 choices sooner than we have a "gut feeling" forming and another 20-30 away from being able to articulate those feelings.
by Joshua Brauer on April 5, 2006