Once again this year GoDaddy will be a Super Bowl advertiser. After last year's controversial ad GoDaddy has figured out how to get the most from their advertising buck. Several attempts along the way failed with the network but they finally got one approved. Even more brilliant is their posting of all the "denied" ads with a survey asking whether those that choose to go to the site, and choose to watch the ads find them offensive. It is easy to guess that the folks who would complain about them will stay away from the website while GoDaddy will get many of the folks who like their commercials to spend time on their site watching more than the one they paid to air during the Super Bowl.

A major announcement from the Disney ABC Television Group today lends support to the idea that video over the internet is taking off. The new titles added will include clips from yesterday's games as well as free video podcasts taking clips from popular news and information shows.

How long until we have a war over not just the broadcast rights but the delayed video rights as well? When will the first college turn it's sideline video into a full-blown video podcast of the season? It is quite possible to choose to avoid the score of a game and watch it tomorrow. What will it do to the ESPN model of charging $20 for a weekend's games if I can download the one game I want to see on Sunday for $2. Sure the quality won't be great, but then again I'm as likely to be doing other things while watching anyway.

I came home early tonight with the intent of watching the Colorado State at BYU football game. Having scouted the game earlier I knew it would be on ESPN's Game Plan. It has been a while since I used one of the pay-per-view services but thought it would be worth dropping $10 to watch the game. Little did I know that I was only half right. For some reason I won't soon understand ESPN doesn't sell individual games anymore. If you want to see one game you have to buy the $20 "weekend" package. I understand it gives me more games that I could have watched earlier in the day but as I often do I was working earlier in the day.

No worries, I thought, because BYU TV had the game scheduled to be shown with a 1-hour delay. "All right," I thought, I can avoid the score for an extra hour and see the game. Of course when the hour passed and the game was due to start its "delayed" showing a college of fine arts music concert was on instead. It seems the schedule was optimistic in advertising the game for an hour after kickoff. Going online it seems the package is $20 to watch it on either the internet or TV. Why not both? Would it really cost that much extra for ESPN to offer a combined package?

Alas it is now most of the way through the third quarter and the Cougars are mauling the Rams 17-0. ESPN GameCast shows the Rams are having an impossible time crossing the Cougar's 35-yard-line, let alone getting into the red zone. Elsewhere in the league today Utah's woes continued with San Diego State coming up with a 28-19 win.

DirecTV is mailing notices to customers about the impeding upgrade to version 6.2 of the software on the DirecTV DVR units. The traffic in message boards seems to be a pretty positive response. Faster access to the program guide, folders for TV series and the ability to sort recorded programs by title or date recorded are new features listed. A few posts on the forums indicate problems with the 30-second skip after the upgrade but these all end in successfully getting the skip put back.

On the down side it resets favorite channels so there will be more time spent getting rid of the home shopping network and it's cronies.